Sound Reasons Video is a Great Internal Communication Method

Effective communication is the cornerstone of any successful organization, and internal communication is no exception. It is crucial to convey the right message to the right people at the right time, in a manner that is easily understood and remembered. In today's fast-paced digital world, video has emerged as a powerful tool for internal communication. 

Whether it's a training session, a company update, or a message from the CEO, video can be a highly effective way to engage employees and convey important information. In this article, we will explore the reasons why video is the right internal communication method for your organization.

1 - Video Is More Effective than Email

Email is a common method of internal communication, but it has its limitations. Emails can be easily ignored, deleted, or misunderstood. On the other hand, video is more engaging and memorable. It captures attention and stimulates the senses, making it easier to understand and remember the message. According to a study by Forrester Research, employees are 75% more likely to watch a video than to read text, and they retain 95% of the message when they watch a video, compared to 10% when they read it in text.

2 - Video Builds Trust and Connection

Video is a powerful medium for building trust and connection between employees and the organization. It allows employees to see and hear their colleagues and leaders, which can create a sense of connection and community. Video can also humanize the organization, making it more relatable and approachable. When employees feel connected to their organization, they are more likely to be engaged and motivated.

3 - Video Is Accessible and Convenient

Video can be accessed from anywhere, at any time, making it a convenient method for internal communication. Employees can watch videos on their own schedule, at their own pace, and from any device. This accessibility and convenience make it easier for employees to stay informed and engaged with the organization's goals and initiatives.

4 - Video Enhances Learning and Development

Video is an effective tool for learning and development. It can be used for training, onboarding, and professional development. Video can provide visual demonstrations, real-life examples, and interactive elements that can enhance learning and retention. According to a study by the Association for Talent Development, organizations that use video for learning and development see a 50% increase in employee engagement and retention.

5 - Video Is Versatile and Creative

Video is a versatile and creative medium that can be used in a variety of ways for internal communication. It can be used for company updates, product launches, team-building activities, and more. Video can also be combined with other mediums, such as animation, graphics, and text, to create engaging and informative content. The creative possibilities are endless with video.

6 - More People Prefer Video in the Workplace

As the use of video continues to grow in popularity, more and more people are preferring it as a means of communication in the workplace. In fact, according to a survey by Wainhouse Research, 91% of employees say that video helps them feel more connected to their colleagues, and 93% believe that video improves remote team collaboration. 

Additionally, 70% of employees say that video is more engaging than other types of communication, such as email or phone calls. As a result, incorporating video into internal communication strategies can help to increase employee engagement and satisfaction.

Conclusion

In short, video is a powerful tool for internal communication. It is more effective than email, builds trust and connection, is accessible and convenient, enhances learning and development, and is versatile and creative. By incorporating video into your internal communication strategy, you can engage employees, convey important information, and build a strong and cohesive organization.

Work with the best corporate video creators by contacting Flamingo Ave Films. We help you communicate your message effectively and engage your audience in a way that text and images simply can't.